Solution Iteration 1 (Using Tools) based on latest Iteration

Discuss how the tools (Big Data, Blockchain, etc) are being used as a catalyst for DX. What are the advantages of using these tools

• Apps serves as collection point for data and perform initial analysis as a form of edge computing.
  Advantage: mobile, personal tracking. Based on personal handphone
   
• Big Data infrastructure and analysis for data obtained from the customers. Cloud computing can be utilized here as well for data uploading
  Advantage: standard technology to handle massive amount of information
   
• AI to perform deeper analysis on the preliminary analysis shared from the apps and self-checkout counter.
  Advantage: detect hidden correlation between different metrics collected from customers
   
• Production information is stored in Blockchain for users' access through QR code
  Advantage: ease of information access from customers
   
• Bar-code scanner can be strengthen by image recognition to read the product's bar-code
  Advantage: faster and better response when collecting information
   
• Self-checkout counter accepts customer's QR ID to access cloud storage to retrieve shopping list
  Advantage: reduce the checkout time with more reliable and synchronized information

Consider the ways data is being utilized for your business. How is it stored? How is it analyzed? What is the value of doing it that way?

• Data Utilization: In the mobile app, customer is asked to provide their personal information, such as age, gender, food allergy, and personal preferences as well as their shopping budget limit.
   
• Data Storage: Cloud technology
   
• Data Analysis: The data provided by customers will be analyzed using machine learning. Then, with the help of AI, this data will be transformed into recommendations and valuable information for customers, such as transaction reports and warning of certain allergy related products.

• Check-in/check-out points when customer enter/exit the store
• Basket and shopping cart with slot to mount the handphone
• Personal app that can help to personalize shopping experience with profiles, self-scanning, display shopping list, show budget, budget recommendations, allergy free recommendations 
• Traceability of items are stored in blockchain for customers' references
• Self-service checkout counter for payment
• Online shopping experience to directly go pick up your grocery
• Items without being scanned will be detected by the security gates at exit point

How do the tools improve the customer experiences ? What are the values to customers

• Apps serves as collection point for data and perform initial analysis as a form of edge computing.
  Value to customers: personal shopping experience. Customers feel more empowered when viewing and selecting products. Quick initial feedback to align with customers' concerns (budget, allergy)
   
• Big Data infrastructure and analysis for data obtained from the customers. Cloud computing can be utilized here as well for data uploading
  Value to customers: reliable and safe way to retrieve and stored information. Data can then be shared to analysts, self-checkout counters and even customers' app for further processing and interactions
   
• AI to perform deeper analysis on the preliminary analysis shared from the apps and self-checkout counter.
  Value to customers: more reliable and detailed analysis to share the relevant shopping behaviors to customers. This can also help to suggest relevant product recommendations to customers
   
• Production information is stored in Blockchain for users' access through QR code
  Value to customers: transparent access to information of supply source (certified, sustainable ?), ingredients (for potential allergy), and other information of concerns
   
• Bar-code scanner can be strengthen by image recognition to read the product's bar-code
  Value to customers: Responsive and fast reading. Reduction of error in reading and effort to make sure scanner reading correctly
   
• Self-checkout counter accepts customer's QR ID to access cloud storage to retrieve shopping list
  Value to customers: fast and reliable information. Reduce check-out time and waiting time